“When we start to design a car that doesn’t exist yet, we start with the proportions, and we have a very specific design code and DNA that we use in terms of the lines you need to see so that you can very quickly recognize that this is a Porsche. “Design is a language,” said Detlev von Platen, member of the executive board of Porsche AG and former president and CEO of Porsche North America.
But that’s not really the point: Regardless of production numbers and allocation-anyone, by the way, can purchase one of these via the brand’s boutiques, website or select retail partners-the new Tag Heuer Carrera X Porsche RS 2.7 celebrates two brands and two products that have endured for nearly 70 years for very good reasons. Limited-edition timepieces such as these tend to sell out quickly-indeed, considering there roughly are half as many of the new RS watches as there are RS cars out there, one might assume that there are going to be some mightily pissed off Porsche collectors who didn’t get a shot at a watch.
The new TAG Heuer Carrera X Porsche RS 2.7 in red gold. This last feature-as well as the sub-register indices and hands, seconds hand, branding and an inner ring-are in blue, while cues from the 911 RS’s rims are cleverly integrated into the design. The steel version adopts the white-and-blue aesthetic of one of the most popular RS variants, offering a white opaline dial with rhodium-plated indices and hands, dual sub-registers, a sub-seconds counter, a date wheel at 6 o’clock, and an outer minute/seconds track.
The watches incorporate Porsche 911 iconography, typography, and colors in a thoughtful manner, resulting in a product that, thankfully, never veers into kitsch. The watches, issued in a steel edition of 500 pieces and a solid 18K rose gold edition of 250 pieces, are housed in the contemporary 42mm Carrera case, they adopt the racing livery of two of the most popular RS colors, now called Glacier Blue (steel) and Guards Red (gold). The new TAG Heuer Carrera X Porsche RS 2.7 in steel on the spoiler of the car that inspired it, and on the author’s wrist.
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